INSIDE SALES AND LEAD GENERATION
To get qualified leads, you need to engage the right people at the right time and an appointment is the starting point. Getting appointments is not easy, but our resources are skilled at and keen to adapt to any product, service or industry. With a good campaign brief, rigorous preparation, sticking to basics, hard work and determination, we can deliver the results our clients desire. Our resources can carry out the tough job of identifying and qualifying prospective leads that generate sales opportunities for your pipeline. Our sales associates, team leaders and managers are highly experienced in engaging and selling to the top management of multinational companies, across industry verticals in most countries. We understand the importance of adapting to diverse approaches that industries follow and we build campaign specific value propositions to effectively engage a prospect on phone and email.
Our prospecting and closing methodology is heavily reliant on respecting and gaining perspective of a prospect’s macro and micro which often leads to securing permission from a top-level prospect to present value. Though the large enterprising deals are signed in person, our services stay relevant and important at any level, as it all starts with prospecting efforts of an inside sales rep.
We also execute various ‘warm’ lead generation strategies by sending out email campaigns with collateral/ content pieces provided by our clients with the intention of receiving enquiries/ email responses. These leads are then contacted by our experienced sales agents with a pre-agreed list of qualifying questions and if they fit the profile our clients desire, we hand the information over, along with an appointment for your team to engage with at the next level.
DATA RESEARCH AND BUILD
We realize how important it is to have the correct data and how challenging it can sometimes be to acquire/ buy the right data – more often than not, bulk purchase of data inadvertently includes a large amount of irrelevant data.
Our well-trained and experienced data researchers are skilled at gathering a list of requested job titles only from the targeted group of companies, giving our client's marketing and sales campaigns laser-focused coverage and improved conversions. We are committed to providing 100% valid and verified email addresses.
Our process includes sending a weekly sample list of accounts with job titles for clients to approve so we deliver only what the project requires. Data information provided is - account, first name, last name, job titles, direct email addresses, board line numbers, and complete address. Invoices are issued only for valid email addresses.
OUTSOURCED SALES UNITS
We provide experienced sales resources with the suitable management bandwidth to execute revenue generation campaigns for your Products, Services, Conferences, training, exhibitions, and digital meet-ups, aiding optimal coverage, acquisition cost, and increased ROI.
Our units help bridge organizational ‘resource gaps’ due to inadequate sales and marketing resources or insufficient management bandwidth clients have at their disposal. Experienced teams will carry out campaigns for Sponsorship sales, Exhibitors, Paid delegates, Audience development and Precision Recruitment for business events worldwide.
MARKETING STRATEGY AND DESIGN
Our Marketing team understands the nuances and challenges of targeting different markets, while planning and efficiently executing campaigns that achieve your business goals.
Comprehensive go-to-market strategy crafted to address your b2b event objectives. Metrics driven campaign strategy with measurable outcomes, for both online and offline tactics, including but not limited to: SEO and SEM, Social Media: Paid Ads, Social Media: Campaign, Email Campaign(s), Content Marketing and Media Partnerships - to effectively complement the sales efforts.
Our in-house design suite focuses on providing design services for all your b2b event creative needs, making your offerings more enticing or attractive to your audience.
Our services include: Digital: Creating layouts for online desktop or mobile marketing tools (including e-newsletters and websites). Print: Layouts and design details for traditional print ads, flyers, newsletters, catalogs and posters. Branding: Visual elements that define a company’s corporate identity, including logos, typefaces and packaging. Social Media: Creative elements for digital and social media campaigns.
CUSTOM EVENTS AND ROUND TABLES
We conceptualize and execute unique business gatherings with attendance from decision-makers and influencers from our client’s target market.
We can help you build 1-2 hours of high-value content recruit expert speakers to moderate a discussion, case study, client presentation. The format of these sessions is tailor-made to achieve the client’s specific objectives and is ideal for solution-oriented case study presentations, information sharing, and networking needs. Typically, you host a breakfast, lunch, dinner or virtual session for three hours at a 5-star venue with 10 to 15 of your target prospects.
We will also take care of the onsite event operations, audience development, and logistics of the entire session so you can focus on what matters to you, which is Network, build relationships and uncover opportunities for your products and services. This offering is planned with a minimum lead time of 6-10 weeks, and we can quote based on the scope of work.